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THE APPLE PUSHERS, a new documentary film narrated by actor Edward Norton, follows the inspiring stories of five immigrant pushcart vendors who are rolling fresh fruits and vegetables into New York City’s food deserts – neighborhoods where finding a ripe, red apple is a serious challenge and where obesity rates are skyrocketing. These immigrant “micro-entrepreneurs,” who hail from Ecuador, Russia, Mexico, and Bangladesh, are at the heart of a new urban initiative that uses street vending and micro-entrepreneurship as a means to increase the availability of fresh produce in underserved communities. The film chronicles their inspiring stories as well as the issues of food deserts, entrepreneurship, community health, and the pursuit of the American Dream.
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